AAnkush Bag ← Back to the main site
Resume · for recruiters and hiring managers

Senior marketing and growth leader

In digital marketing since 2019, mostly with businesses where marketing has to show up in sales: real estate, healthcare, education, D2C and B2B tech. I start with how the business makes money, find where leads drop off, and put the budget where it works. I've led a team of 15 and worked with leadership at Max Group, Kauvery Hospital, EY and Microsoft India.

Download resume (PDF) ↓ LinkedIn ankushbag.com ankush@ankushbag.com

Experience

Nov 2025 to Mar 2026

Group Accounts Manager, Head of Digital Marketing

WeAddo · healthcare and enterprise clients incl. Max Group, Kauvery Hospital, Sakra, EY

  • Built an AI-assisted programmatic SEO system that grew organic traffic by 55% and leads by 30%.
  • Set up AI workflows for research, content, creatives and reporting.
  • Ran business reviews with client leadership; client retention up 20%, satisfaction above 88%.
Mar 2025 to Oct 2025

Account Manager

Aurum Analytica · real estate developers

  • Grew qualified leads by 25% by adjusting campaigns, audiences and budgets on Google, Meta and Taboola.
  • Used AI for ad copy, creative variations and audience research to test more ideas quickly.
  • Improved delivery efficiency by about 20%.
Feb 2023 to Mar 2025

Digital Marketing Manager

Infinity Vision, a venture of VisionIAS · education

  • Brought in 20,000+ quality leads and improved conversions by 30%, leading a team of 15.
  • Grew the YouTube channel from 5,000 to 50,000 subscribers.
  • Built dashboards so management could see leads, cost per lead and conversions in one place.
Jan 2022 to Feb 2023

Digital Marketing and Account Management

Unistal Systems · B2B tech, incl. Microsoft India and Primebook accounts

  • Grew B2B leads by 40% by targeting decision makers directly: OEMs, CISOs and CTOs.
  • Increased website traffic by 35% and conversion rate by 20%.
  • Cut ACOS by 15% during product launches.
Sep 2019 to Dec 2021

Senior Digital Marketing Expert and Client Management

Arch Innovations / Bizobook · 10+ mostly D2C brands

  • Grew D2C revenue by 120% by planning marketing as one funnel.
  • Grew organic traffic by 60% and moved priority keywords into Google's top 10.
  • Built GTM and affiliate plans that expanded reach by 45%.

Education and certifications

MBA, Digital MarketingDr. D. Y. Patil University · 2023 to 2025
BCA, Computer ApplicationsIGNOU, Delhi · 2020 to 2023
Verified Digital Marketing StrategistIIM Bangalore · 2024
Digital Marketing AnalyticsUniversity of Maryland · 2024

Skills

Growth strategyPerformance marketingGoogle, Meta, TaboolaSEO and programmatic SEOCreative and AI adsRetention and lifecycleFunnel and CROBudget planningTeam building and leadershipCXO stakeholder managementGA4, Search Console, Ahrefs, SEMrushAI tools for research, content and creatives